For the love of taste…

For the love of taste…

Different skillsets, one stubborn conviction:

We want to disrupt the world through the lens of personalized taste and discovery.

Different skillsets, one stubborn conviction:

We want to disrupt the world through the lens of personalized taste and discovery.

Jon Lau

CEO & Founder

Jon is a seasoned growth marketer contributing to three successful exits at Ironsource, Playstudios, and Scopely. He is a growth veteran having driven $1B+ in ROI-positive growth in gaming and consumer verticals.

Grace Chan

CPO & Founder

Grace Chan is a product veteran with 20+ years steering ML-driven innovations in taste discernment at Yahoo, Smule, and Weee!. Her teams have shipped experiences used by 500 million+ consumers worldwide, turning nascent ideas into category-defining products.

Mitsu Hadeishi

CTO & Founder

Mitsu is a 20+ year veteran software engineer, with the last 10 years focused on building scalable AI systems in both enterprise and consumer startups like Twin Health, Lark, and Heartbeat Health.

fridai

fridai

All rights reserved 2025

All rights reserved 2025